date:Jun 30, 2012
ultiple segment innovations
In the US, we are innovating across multiple segments of the yogurt category. We are the market leader in the light segment and were launching a lower calorie Greek offering new Yoplait Greek 100 calorie yogurt,said Powell.
And were bringing product news to Yoplait Light; its now just 90 calories per cup. Both of these items are the only Weightwatchers-endorsed products in the category.
We believe this strong innovation line-up will renew sales growth for our US g