date:Jun 30, 2012
The firm has announced plans to launch 40 yogurt innovations in the US during fiscal year (FY) 2013, in an effort to re-establish itself in a category that it has been slowly pushed out of by the continued popularity of Greek yogurt.
Greek yogurt, has witnessed dramatic growth since 2007, when it held just 1% of the US yogurt market. It has made significant gains at the expense of non-Greek offering - now holding around 35% - and shows no signs of slowing.
General Mills outlined its plans fo