date:Jun 30, 2012
ines and Guy Morris, who sold his digital marketing business Media Ingenuity in 2011 with a valuation of 4M.
Supermarket talks
Holzherr is already in talks with supermarkets. The launch should happen within four weeks.
Whisk is initially targeting three markets: technology geeks, foodies and mums.
It selects the best options for the user based on taste, price sensitivity and dietary needs, then creates a shopping list.
It transfers the shopping list to the online supermarket on the users be