date:Jun 30, 2012
Holzherr was one of the final four, out of 16 candidates competing to become Lord Sugars business partner and win a 250,000 investment.
He has now secured backing from a consortium of investors in a deal brokered by Midven a venture capital company based in the West Midlands.
Holzherr is now planning the launch of Whisk: a free app that reads recipes online. It analyses the ingredient information from the recipe and cross-references it to the inventory in online supermarkets.
Lord Sugar: b