date:Sep 27, 2013
The sale of PowerBar could fetch several hundred million dollars, the people said this week. They asked not to be identified because the matter is private.
Nestle declined to comment.
The brand, which one of the sources said generates about $175 million in revenue, was founded by Brian Maxwell, a Canadian athlete and entrepreneur.
Nestle bought it in 2000 for an undisclosed price, though some media reports pegged it at $375 million. The brand now includes a range of energy bars, sports dri