date:Sep 26, 2013
ted to give Drakes consumers back what they were missing. But we had no existing prototypes to go from. We had to test our efforts through Drakes fans on whether we were on the right tracks.
That was a daunting task considering the 125-year history of the Drakes brand, but McKee Foods was not flying blind on the reintroduction. The company already makes Devil Cremes, Swiss Rolls and Cocoa Cremes under the Little Debbie brand, and those products are similar to certain Drakes snack cakes brands.