date:Sep 26, 2013
The reintroduction this week of Ring Dings, Yodels, Devil Dogs and Drakes Coffee Cake is just the start of what McKee Foods Corp. hopes will be a successful run for the Drakes snack cakes brand, which was acquired earlier this year from the former Hostess Brands, Inc. for $27.5 million.
McKee kick-started the relaunch with the roll-out of the top four selling varieties of Drakes snack cakes on Sept. 23, a move Mike Gloekler, director of communications at McKee Foods, told Milling Baking News w