date:Sep 26, 2013
umers for interacting with brands and sharing information via their mobile phones, according to Unilever.
Unilever has already run a number of very successful campaigns with Brandtone, including a promotion for OMO washing power in South Africa, which generated response rates of 30%, 'far above the industry averag', according to the company.
Donald Fitzmaurice, co-founder and CEO at Brandtone, said: This agreement takes our partnership with Unilever to a new level, and sees us partnering to op