Unilever signs deal with Brandtone to drive mobile presence in key markets
date:Sep 26, 2013
sia, and the US. Unilever will also build on the existing relationship with Brandtone in South Africa, Brazil, Kenya, Nigeria, Russia and Turkey.

Keith Weed, Unilever chief marketing Officer, commented, Over half our turnover comes from emerging markets. Mobile provides a direct means of engagement with almost every consumer in those countries, and it is therefore absolutely critical for our brands growth.

People are willing to share information about themselves in order to get more relevant a
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