date:Sep 26, 2013
Unilever has signed a new deal with mobile marketing company Brandtone, which will enable its brands to use the power of mobile and big data to build long-term one-to-one relationships with consumers, particularly in emerging markets, where mobile is a key tool to reach them - and to do so at scale.
As part of the deal, which was announced at the Mobile Marketing Associations SM2 event in New York last night, Unilever will support Brandtones expansion into four new markets: India, China, Indone