date:Sep 26, 2013
tailers at both ends of the market pose a significant challenge for the big four supermarkets, says Edward Garner, director at Kantar Worldpanel.
The combined growth of Lidl, Aldi and Waitrose has taken three market share points out of the grocery market over the past three years and is forcing the major supermarkets to compete for an ever-smaller middle ground.
Garner also argued that price match promotions such as Asda's 'Price Guarantee', Sainsbury's 'Brand Match' and Tesco's 'Price Promise