date:Sep 25, 2013
aster to constantly changing market conditions, the ongoing expansion of its Asian activities and the specific demands made by Asian buyers and consumers. It will also make it easier to bring product categories, customer approach strategies and marketing activities in the various countries throughout the region into closer alignment.
Placing the activities of FrieslandCampina in Europe, the Middle East and Africa in a single business group will enable the company to benefit from cross-regional