Undeterred by recall, Fonterra to launch own-brand milk formula in China
date:Sep 25, 2013
for more than double the price of local formula.

In pushing its own brand in China, Fonterra will be up against rivals such as Danone (DANO.PA) - a major customer whose brands command 9.2 percent of the Chinese market - and Mead Johnson (MJN.N).

A lot more is going to depend on whether Fonterra can craft an effective brand and compete head to head with Danone, Mead Johnson and local players like Beingmate, said James Roy, senior analyst at China Market Research Group in Shanghai.

That's reall

05/12 14:34