date:Jun 30, 2012
s overweight but look at labels; the overweight who do not check labels; and the lucky, who are not concerned about nutrition, but they do not have to be because of their high metabolism. The pro-actives and the struggling dieters are most likely to look for the A.H.A.s Heart-Check mark, Mr. Milne said.
Consumers do not enter retail stores with the strategy of looking for the Heart-Check, he said. If they see the symbol, however, it may be a tipping point. It may cause the consumer to choose the