date:Sep 23, 2013
FMCG giant PepsiCo has been confirmed as the official launch partner of Apples new iTunes Radio service.
While the new radio-streaming service has a long list of sponsors - McDonalds, Nissan, and Procter Gamble to list but a few - only Pepsi currently has its own branded channel, dubbed Pulse of Now, at iTunesRadio.com/Pepsi.
Pepsi will dedicate its four channels to pop, country, Latin and dance music and has said it will use iTunes Radio to help launch globally relevant and emerging music ac