date:Sep 22, 2013
Marks Spencer has signed a one year deal with social enterprise technology provider Good World Solutions which will enable the retailer to communicate directly with workers in its clothing supply chain in Asia via mobile technology.
MS will use Labor Link technology that returns anonymous, quantitative survey results to MS direct from supply chain workers. Workers listen to questions on their mobile phones in Hindi, Sinhalese,oranother local language, and respond using their touch-tone keypad.