date:Jun 29, 2012
at different price points.
Premiumisation
Director general of the BFFF Brian Young pointed to ice cream as a category that had benefited from premiumisation, achieving 4.4% value growth on a 4.5% drop in volume.
Goodburn underlined the continued importance to consumers of convenience and time-saving prepared options.A couple of years ago, there was a surge in ready-to-cook products generally, not just in chilled. But this does not appear to have been sustained,she said.
The CFA estimates tha