date:Sep 17, 2013
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Key nutrition information is highlighted in a section marked the grown up bit, while the British origin of ingredients is prominently displayed on front of pack.
Kelly Broomhead, senior account manager at Elmwood, said, Were really thrilled with the way the new look and feel strikes the perfect balance between appealing to kids sense of fun while also shouting about the nutritional value and provenance of the food for parents.
This was the first step in transforming Morrisons kids food of