date:Sep 17, 2013
Morrisons is to launch a new private label meals range for children called 'Just For Kids', which will roll out during September.
Built around the strapline 'Kids at heart, mums in mind', the new range features spaghetti bolognese, sausage and mash and chicken casserole.
The packaging for the new range, which has been designed by Elmwood, features product photography and an illustrative style, aiming to create a level of humour for children to build a story around, according to the design agen