date:Sep 16, 2013
Agriculture industry chiefs from Northern Ireland have welcomed a new Switch to Local initiative by Tesco which could generate millions of pounds for the local economy.
The Tesco-driven Switch to Local campaign aims to encourage consumers to think twice about where the brands and products they buy come from and to switch at least one item on their weekly shopping list for a locally-produced or home-grown alternative.
Agriculture Minister Michelle ONeill MLA launched the scheme today at Stormon