Suppliers' dilemma: Producing brands or private label
date:Jun 29, 2012

This in turn could lead to food retailers demanding the same price and quality for branded and private label goods, Rabobank said, and pushing for faster NPD which would reduce valuable time spent on RD.

Some companies moving in this direction have learnt the hard way,Schreijen said.

Why not just specialise?

The Rabobank analyst identified a stark trend towards private label specialisation, but for those manufacturers and suppliers already operating in the B-brand sector this would be an unl
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