date:Jun 29, 2012
brand positions will be under pressure, going into private label seems a logical step,he said.
Those food firms under particular pressure are those working with brands that lack consumer pull (B-brands), the report outlined.
Tapping into this surge seems thesimplest solution,it said, howeverco-producing B-brands and private label(referred to as dual tracker strategy)is a fairly risky strategy.
This could be a lucrative shift in the short-term, Schreijen said, andprofitability for companies fo