Spanish retailer Eroski launches salt reduction campaign
date:Sep 16, 2013
Spanish retailer Eroski has launched a campaign to raise awareness of the importance of salt reduction in the diet, with Spanish athlete Peio Ruiz Cabestany featuring as spokesman for the initiative.

The campaign, which will run during the month of September, focuses on both the importance of salt reduction in consumers' diets and on Eroski's efforts to reduce salt levels in its own private label products.

The World Health Organization (WHO) recommends a daily intake below 6 grams of salt in a
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