date:Sep 13, 2013
s in a carefully controlled process, thereby producing a better-tasting alternative.
Reed's is just one among many small players in the craft soda market, with much of the market composed of local producers that do not have nationwide distribution agreements. However, the fragmented nature of the craft soda market is not enough to keep it from posing a real threat to the soda giants.
Sensing a growing threat, PepsiCo introduced Sierra Mist Natural, among other natural alternatives to its soda