date:Sep 13, 2013
een 2013 and 2018.
We also expect food discounters, like Aldi and Lidl, to continue to do well and build on their recent stellar performance. They have improved shopper perceptions by effectively communicating the quality and value for money of their products, while also expanding the range of items they sell to help shoppers complete more of their weekly shop there. Nearly a third (32%) of shoppers tell us they will use food discounters more in the year ahead compared to almost a quarter (24%