date:Sep 13, 2013
ow foreign marketing experience to build their brand images abroad, said Zhang Zhigang, former vice minister of commerce at the expo.
He advised domestic distillers eyeing overseas markets to attach great importance to setting up standards for their products, manufacturing and packaging, and protecting their intellectual property rights.
Chinese wineries and distilleries, including Wuliangye, Luzhou Laojiao and Zhangyu Wine, have gained initial footholds in overseas markets, but their marketin