date:Sep 12, 2013
According to the retailer, the pop-up outlet will feature 'a spectacular 30m long display made up of more than 120 barrels, representing the 71 various wines that have been carefully selected by the retailer's wine experts'.
One wine bottle representing each vintage will be placed in a barrel with a QR code at the fair. Once scanned, product information is sent to the shopper.
Customers will then be able to submit their orders with tablet computers at the fair, or directly using their own smar