date:Sep 11, 2013
Andrew Turner, Category Manager for Wine at Morrisons, said, We want to get the range right for our customers. Thats why weve spent the last 12 months reviewing our wine offer in order to provide a better shopping experience, both in-store and online.
However, in order to do this, each category, brand and SKU must have a defined role. This includes Morrisons own label, which we look forward to unveiling later this year.
The move comes as the retailer bolsters its wine buying team with the appo