The recession in Spain motivates the mushroom industry to seek new markets
date:Sep 10, 2013
therwise, we will need to learn to do things better, stated Julin Cerdn, manager of the Spanish company Neofungi. Right now all it matters in the Spanish market are prices. In the past, when you launched a new product, everybody wanted it, but right now prices are the main incentive. This has led us to concentrate our efforts on internationalisation, even though we are aware of the competitive difficulties we are facing.

According to Julin Cerdn, many Dutch firms have relocated production to Po
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