date:Jun 29, 2012
a double-digit growth rate. Meanwhile, the Indian carbonated drinks market has declined by 15-20% in the last three years as consumers are becoming more health-conscious and are embracing non-carbonated alternatives of beverage.
There has been a strong shift in the consumer beverage demand towards non-carbonated alternatives, creating new opportunities for drinks manufacturers in the country. The key reasons for the shift and rise in demand for non-carbonated beverages is due to health issues,