date:Sep 09, 2013
in the footsteps of countless other brand extensions that fail to become meaningful independent brands.
Sales of energy drinks, on the other hand, are returning to double-digit growth with strong innovation and the declining impact of negative media coverage.
Negative press is affecting the sale of diet carbonated soft drinks, though. Instead, consumers are switching to energy drinks, tea and other low-calorie/better-for-you, new age products such as premium waters, Herzog said.