date:Sep 09, 2013
s, including the fact that direct-to-store suppliers (primarily Coca-Cola and Pepsi) are not necessarily behind the brand as evidenced by lack of execution at the store level, according to Herzog.
In the past year, there has been a gradual reduction in our retailer contacts carrying Dr Pepper TEN and unfortunately, without a successful Dr Pepper TEN, we worry that the rest of the platform has little hope of long-term success, she said. Therefore, we are increasingly fearful that TEN may follow