date:Sep 09, 2013
s continued. However, we believe Pepsi may have been 'forced' to capitulate and respond to Coca-Cola's more aggressive pricing, Herzog explained. Our retailers have indicated that in most markets, 'Pepsi is following Coca-Cola's hotter pricing.'
The survey respondents also indicated that the Dr Pepper TEN platform continues to be challenged. Sixty percent of respondents said Dr Pepper TEN is generating weak repeat sales and not performing as well as expected. There may be several causes for thi