date:Sep 09, 2013
h worse.
We believe this will be key contributor to volume recovery for [the third quarter] after a particularly weak [first half], she added.
Broken out by specific brands, The Coca-Cola Co. initiated a more aggressive promotional pricing strategy, particularly around Memorial Day and Labor Day, to capture market share during the key summer months in direct response to PepsiCo Inc.'s new hybrid pricing strategy, according the survey.
Our Labor Day survey suggests this promotional activity ha