date:Sep 09, 2013
uld appeal to a considerable number of consumers. Indeed, over a third (35%) of UK consumers buy functional food and drink products to maintain a healthy heart and almost a quarter (24%) to lower blood pressure or cholesterol.
Overall, the use of cardiovascular and bone health claims is growing globally, with food and drink products holding bone health claims almost tripling in the past five years (+330%) and cardiovascular claims posting a healthy 66% growth over the past five years (2009-2012