date:Sep 09, 2013
nted for the majority (76%) of new product launches globally in 2012, followed by baby formula (6%), beverage mixes (6%), flavored milk (6%), and soy based drinks (6%).
This year (January-August 2013), while vitamins and dietary supplements are still the most popular launches with K2 (58%), Mintel research has recorded a higher penetration of soy-based drinks (25%), drinking yogurts and cultured milk (8% respectively).
Vitamins and supplements continue to be the largest category in which vitam