Annie’s makes move to mainline
date:Sep 09, 2013
erefore, all their products needed to be grouped in a section so that they could be understood by that consumer.

But times have changed, and we have been really in the mainline aisle in grocery stores, particularly in the Boston market. It was one of the first ones when we started. Some of the chains here we were in the mainline aisle 20 years ago.

But over the last three to four years there has been a significant change in the way that the big conventional grocery retailers view natural and o
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