date:Sep 09, 2013
tegories like macaroni and cheese, snack crackers and fruit snacks in the context of the total category, and thats a very mainstream opportunity, he said. Annies brand performs really well when were in that context.
Still, Mr. Foraker acknowledged that Annies is in the early innings of its initiative to go mainstream.
While 80% of our top 54 Nielsen grocery accounts have at least one (macaroni and cheese) item in the main aisle, many of them have one or two or three, not a full assortment of e