Annie’s makes move to mainline
date:Sep 09, 2013
e companys top natural products, Mr. Foraker said a move of its top natural items within a national chain of more than 1,400 stores to the mainline aisle (while keeping organic products in the natural section) resulted in a 53% increase in year-over-year sales for the six months ended Feb. 26, 2012. Meanwhile, a similar move at a regional chain with about 200 stores resulted in a 37% increase in year-over-year sales, he said.

The reason for this is that consumers want to make decisions about ca
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