date:Sep 09, 2013
For natural and organic foods manufacturer Annies, Inc., mainline product placement offers significant growth potential, and the Berkeley, Calif.-based company is taking steps to increase its presence in the aisles consumers shop most.
In a Sept. 4 presentation at the Barclays Back-to-School Conference held in Boston, John Foraker, chief executive officer of Annies, identified improving product placement as one of the companys core growth strategies.
Using the companys macaroni and cheese prod