date:Sep 09, 2013
their store network, warehouses and logistics, especially if they combine sales of grocery with higher-margin general merchandise and own-label goods. And a customer coming to collect will sometimes browse in-store.
A dollar spent online doesn't necessarily mean a dollar less for the high street, said Kandar's Mader. Smart retailers can take advantage of e-commerce to extend their brand and grow their overall share of the pie.