PepsiCo pursues ‘bigger, better innovations’ throughout its 200 markets
date:Sep 06, 2013
on initiatives, which means that as something works the company is able to take the technology that underpins it and leverage that technology more broadly against more demand spaces.

Finally, the global capabilities around R.D. and introducing new capabilities like the design-led innovation capability at PepsiCo, which allows us now to generate consumer propositions that are much more rich, much more rewarding, and much more holistic from inception right the way through to execution, he said.
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