PepsiCo pursues ‘bigger, better innovations’ throughout its 200 markets
date:Sep 06, 2013
type initiatives.

We have underpinned it with a very clear global stage gate process, which again gives transparency across the globe. So somebody (sitting) in Australia can see what recently worked in the U.S., and this accelerates the whole lift and adapt. It means that we can get innovation for many of those 200 markets simply and purely as a result of what they can lift from other scale-adjacent markets.

Mr. Abdalla said PepsiCo now may target global platforms rather than one-off innovati
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