date:Sep 06, 2013
targeted in its innovation efforts against what are the biggest opportunities by consumer demand space, or unmet needs, that exist in the marketplace.
The result of this approach and the underpinning capabilities is that we now have a global portfolio pipeline of innovation that we have transparency to across the whole company that means that we can drive fewer, but bigger, better innovations, he said. So we are placing a lot of activity with more focused, bigger groundbreaking type, innovation