date:Sep 06, 2013
ces, Mr. Abdalla said.
He said demand space is defined by several factors: Who the consumer is; what is the occasion on which they are making that decision to consume; and what is the target group of who that consumer is.
By identifying the demand space factors, PepsiCo has been able to make sure its innovation is synergistic so it doesnt get overlapped either in terms of the brand or the innovation the company is attempting to drive. Mr. Abdalla said it also has allowed PepsiCo to be clearly