date:Sep 06, 2013
In a Sept. 4 presentation at the Barclays Back-to-School Conference in Boston Mr. Abdalla elaborated on how PepsiCo uses a proprietary way of defining the consumer opportunity to drive innovation. He described the opportunity as PepsiCos consumer demand space framework.
What we have taken is literally millions of consumption occasions and the drivers of those consumption occasions and used them to map how a consumer makes a decision about what to buy and consume against the different demand spa