Advertising Standards Board upholds accusation against Subway “fillet”
date:Jun 29, 2012
s Code, and upheld the complaint.

As a result, Subway has agreed to change its Chicken Fillet sub to Chicken Classic. The name has already been altered on the Subway website, and, as of Monday 30th July 2012, the instore menus will be updated.

It is an interesting observation that if the complaint had been directed to the Australian Competition and Consumer Commission (ACCC) instead of to the ASB, Subway may possibly have received a hefty fine, because the making of any misleading or deceptive
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