Advertising Standards Board upholds accusation against Subway “fillet”
date:Jun 29, 2012
not include chicken presented in pieces or formed or processed chicken meat.

The Case Report states that In the Boards view, most members of the community would associate chicken fillets with the breast or thigh portion of the chicken in one whole piece or as a cut of chicken rather than reconstituted into a particular shape.

The ASB considered that Subways advertisement was misleading or deceptive and breached Section 2.1 of the AANA Food and Beverages Advertising and Marketing Communication
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