date:Jun 29, 2012
To assist consumers, the NSW Food Authority (NSWFA) and NSW Health have launched a promotional campaign called 8700 kJ. The 8700 kJ refers to the average energy intake of adult Australians. The campaign is now supported by a study found that men are most likely to put on weight over winter, with 53% of males envisaging a 25kg weight gain compared to 38% of females.
The increased awareness of their kilojoule intake makes it more likely that consumers will pressure fast food and snack food chains