date:Sep 05, 2013
f into a billion-dollar brand.
Mr. Byrd said the company has a similar strategy in place for growing the Smuckers brand.
Our Smuckers brand team is evaluating opportunities to extend the brand into categories beyond food spreads, toppings and syrup, he said. In addition, we may seek opportunities to leverage the brands equity through cobranding or other licensing opportunities. This summer, we launched a line of Smuckers natural food spreads. With four flavors, this great tasting, sugar-sweete